Color is complex. For something so instrumental to the lives, the world of color is a deep rabbit hole of subtle nuances and inconsistent ways of thinking. I have always been attracted to color and also the various mediums its delivered through. During the research phase of the color conversion tools for Brandisty, the various complexities of color became very apparent. In this post, we explore color at a higher level and arm you with a number of the technical details you must know about color and your brand.
Color could be represented in a huge selection of models. Each one of these designs include different color spaces. In a high level, this really is what you ought to find out about color models:
Digital: color as display by light.
Print: color represented with ink.
Perceptual: color as perceived by the human eye.
The colour spectrum a persons eye can interpret surpasses exactly what can be presented both in digital and print color models. The way color is perceived is additionally subjective and can differ person to person. Pantone Color Book is usually employed to convert color between digital and print color models. This can be regularly accomplished using ICC color profiles.
Converting between color spaces for many different devices is a pretty complex process. Its hard to represent colors shown on digital screen via printed mediums. Each printer has slightly different capabilities when mixing ink, and each and every medium being printed on (i.e. coated vs. uncoated paper, shirts, mugs, etc.) will respond differently to the ink.
Not long ago the International Color Consortium (ICC) was formed to tackle the situation. A simple bit of history from their about page:
The International Color Consortium was established in 1993 by eight industry vendors for the purpose of creating, promoting and encouraging the standardization and evolution of your open, vendor-neutral, cross-platform color management system architecture and components. The outcome with this co-operation was the growth of the ICC profile specification.
The very first time I read that, it blew my thoughts. There exists a color consortium attempting to standardize how the world uses color?! Who would of thought?
ICC color profiles are actually commonly used for color conversion between digital and print devices. When you use various printers, you may be sent a specific device ICC profile to calibrate your print job with. Two common workspace color profiles for digital and print are:
These profiles are often the defaults on many Adobe products, and therefore are usually already installed on your pc. The download links are supplied for reference.
Each color mode has numerous color spaces. Color spaces represent color in various formats. As an example, the purple block displayed may be represented in both digital (left side) and print (right side) using the following values:
With regards to branding you will in all probability encounter color represented in the following formats:
RGB (digital): RGB is short for Red, Green, Blue and refers to the user of color generated by light. Not all representations of light are equal, and how color appears from a single digital device to another can appear to be different. To completely have consistent digital color, each device would have to be calibrated. RGB values will typically be represented with three digits between and 255; even though you will sometimes encounter three values between and 1 in decimal form.
Hex (digital): Hexadecimal format is simply one other way of representing RGB values. Typically you will see Hex values beginning from a hash (#) accompanied by either three or six alpha numeric characters eysabm from -9 as well as a-f.
CMYK (print): CMYK stands for Cyan, Magenta, Yellow and Key (black) and is the most common print color space. CMYK can be a bit inconsistent from device to device since the color will be blended during the time of print. Each printing device has different capabilities, to achieve print perfection each device will need to be calibrated. CMYK values will typically be represented with four digits between -100; although you will sometimes encounter three values between and 1 in decimal form.
PANTONE (print): Is really a proprietary color space used primarily in the printing industry but additionally has been utilized with manufacturing colored paint, plastics and fabric. When brands will be found in print, its an excellent idea to select PANTONE colors. The main advantage of PANTONE over CMYK is PANTONE colors are premixed, where CMYK colors are mixed during print. Using PANTONE colors, a brand name can maintain color consistency since PANTONE is usually responsible for mixing the ink color. PANTONE color values may be represented in various ways, but typically begin with either PMS or PANTONE and result in either C for Coated or U for Uncoated.
Color goes deep, nonetheless its a critical part of the way a brand is recognized. Using the information above you will end up furnished with the skills required to maintain color consistency as the brand is spread through various mediums.