So, you’ve got an idea and you’re ready to try and communicate. To begin with, determine if your invention details could be communicated or otherwise not. Ask your patent attorney if it is ok. In that case, then you will want inventhelp inventions store. Exactly what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to show the newsworthiness of a person, product or event. Press releases are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick up the story.
The sad truth is editors are bombarded with press releases. In order to keep yours out from the trash bin, here are some simple tips: Don’t write an ad. Editors are notoriously picky folks. The final thing they wish to examine is actually a screaming advertisement masquerading being a press release (think along the lines of: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is dependant on advertising revenue. As a result them very uninterested in publishing an advertisement for the product at no cost!
Reach the point. Focus on the newsworthy aspect of your invention. Describe how your invention solves an issue. And attempt to think beyond simply: “It saves time and expense.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a huge number of invention accolades as well.
I can remember, as I’m sure most of it is possible to, when “bigger is better” was synonymous with cars and private transportation. Today, should there be such a huge focus on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re prone to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the trend given that they included numerous “green” transportation options on their annual Best Inventions of the Year list. Listed here are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives in 2008. The Town Car from MIT’s Media Lab is really a two-seater, InventHelp Patent Referral Services that may be checked out coming from a designated location, then returned (such as a shopping cart application) for any other station within the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With the way everything is going, expect more big changes in the manner we communicate and the way we receive around. Make sure to take a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in style!
Choose your magazines carefully. Say you’ve got a new fishing invention. Seems logical to send it for the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are usually looking for news about products already on the market, you may miss your audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So as opposed to Sports Illustrated for the invention, why not consider using a trade publication like American Sport Fishing? This is when business details about new inventions might be acquired by an editor.
Check out a pro. Publicity is a time-consuming marketing activity, which is why publicity releases are a part of new invention ideas to industry services. If you’re not really a client, you might want to consider getting a publicity firm that may handle the writing and distribution of releases for you personally. A lot of companies charge from the word for such services so make sure you inquire about pricing in advance.